Página 4 del número 237, de febrero de 2016

OPINIÓN ALBERTO2016.qxp_maqueta consis 26/01/16 16:29 Página 2 4 editorial/opinión Estas conversaciones me recordaron a mi amigo Massimo, un ejecutivo italiano que conocí en Valladolid después de una trayectoria profesional por varios países de Europa. La última vez le vi en Dubái, donde le había trasladado la multinacional belga para la que trabaja. Lógicamente, le pregunté cómo se había adaptado tanto él como su mujer y su hijo a una cultura tan diferente a la nuestra. Y me comentó que con ciertas complicaciones, por aspectos sociales que no comparte en absoluto, pero a cambio considera que es una experiencia única pues están conociendo otro pueblo, intercambiando experiencias con otros expatriados de medio mundo y aprendiendo más idiomas. Eso en el aspecto personal, porque en el profesional había supuesto un gran ascenso. Eso sí, añoraba su bella Venecia y recorrer la campiña italiana en su flamante Ducati, cómo no, roja. Cuando les despedí, vi a una familia ilusionada ante el nuevo reto vital. ?Fuga de cerebros? Algunos critican que en la pasada crisis, España ha exportado talento, tanto de recién licenciados como de profesionales cualificados, en lo que se ha llamado fuga de cerebros. Sin embargo, los directivos e investigadores de las economías más desarrolladas y competitivas como la norteamericana prefieren hablar de circulación de cerebros, en la que jóvenes y ejecutivos adquieren conocimientos en el extranjero que luego beneficiarán a su país de origen cuando regresen. Para ellos, la circulación de cerebros ayuda a la innovación, la creatividad y el dinamismo empresarial en un mundo globalizado que penaliza sociedades aisladas. Claro, que el reto es ofrecerles una oportunidad digna para que vuelvan más sabios y con la experiencia acumulada. Mientras que ahí afuera se habla de la circulación de cerebros, en Castilla y León muchos prefieren quedarse en casa esperando una llamada con una oferta laboral. Estarán más cómodos, qué duda cabe, pero se perderán el ritmo de la economía globalizada, aprender otras culturas, manejar más idiomas y desarrollar una ambiciosa carrera profesional; ¡ah!, y no podrán aspirar a recorrer nuestra bella geografía a lomos de una potente Ducati roja. a result of the shrinking domestic market. Almost everyone involved in this process agrees that one of the main difficulties lies in the timely transfer of the company´s executives abroad to take charge of the implementation phase. ?They prefer to stay in Spain where they will have a really bland professional career due to the lack of opportunities?, a businessman remarked to me.   These conversations reminded me of my friend Massimo, an Italian executive I met in Valladolid who had worked professionally in several European countries. The last time I saw him was in Dubai, where he had been transferred by the Belgian multinational company he was working for. Of course, I asked him how both he and his wife and son had adapted to a culture so different to ours. And he told me that there were certain complications, such as social customs he didn´t really share, but on the other hand it was a unique experience involving getting to know another people, sharing experiences with other expats from all over the world and learning other languages. And this was from a personal point of view, because professionally he had achieved great success. Naturally, he missed his beautiful Venice and touring the Italian countryside in his brand-new Ducati - red, of course. When I said goodbye I saw a family who were excited by their new challenge in life. Brain drain Some people criticise the fact that Spain exported talent during the recent crisis, both young university graduates and qualified professionals, which came to be known as the brain drain. However, managers and researchers in the more developed and competitive economies such as the USA prefer to talk of brain circulation, where young people and executives acquire knowledge abroad which will later benefit their country of origin when they return. In their opinion, brain circulation promotes innovation, creativity and corporate dynamism in a globalised world which penalises isolated societies. Clearly, the challenge is to provide them with a worthy opportunity to enable them to return wiser and with accrued experience.  While people out there are talking about brain circulation, many people in Castile and Leon prefer to stay at home waiting for the phone to ring with a job offer. They will undoubtedly be more comfortable, but they will fall behind the rhythm of the globalised economy, miss out on learning about other cultures, mastering other languages, and developing an ambitious professional career; and they cannot hope to explore our beautiful countryside at the wheel of a powerful red Ducati! Nº 237 FEB?16